Serna XML Editor Guarantees BMJ Group Structured Data for Medical Publications
Which problem did your company have?
We often relied on RTF to XML conversion. The workflow process required several conversion steps and manual intervention to fix conversion errors.
How has Serna helped to solve the problem?
People just do the work and the document is already valid XML. Our articles have highly structured content. Serna allows us to ensure consistency of our data.
How is Serna used in your company?
Serna is used for authoring medical topics in XML format, such as treatments and drugs information. This information is kept in the X-Hive Docato content management system. Finally, there articles are published to the web site and other media.
What is the most useful feature of Serna?
It works with the CMS or the WebDAV and it has WYSIWYG interface. The user doesn't have to necessarily know the markup or work with XML code directly but they can work in WYSIWYG editor mode.
What do you see as the main benefit of using Serna?
Structured data is guaranteed. There's XInclude that helps to build up a document that's made up of segments like tables and references - so that gets done on the fly as well. And we are all using the same interface again rather than use Word documents and work with Word conversion.
